Finding Your Kingdom Purpose: Client Acquisition with Eternal Impact
For Kingdom financial advisors, client acquisition isn’t just about growing a business—it’s about finding people God has called you to serve. The most successful Kingdom advisors understand that their practice is a ministry, a calling that allows them to impact lives beyond finances and into eternity. As Emmett Mankin shared, “My two favorite subjects are Jesus and Finance. I can talk about those all day long.”
Discovering Your Divine Assignment
The path to client acquisition for Kingdom advisors often begins with a personal transformation. Many advisors share powerful stories of how God redirected their careers and revealed their true purpose.
Jeanie Alessandrin’s journey started unexpectedly when she was called to interview under false pretenses: “I was singing in a heavy metal band, a cover band, doing standup comedy, driving limos, modeling lingerie and bikinis…” When told what a financial advisor does, she had a visceral response, recalling how her widowed mother had been taken advantage of financially. That moment revealed her calling to protect others from similar experiences.
For Emmett Mankin, the realization came through a men’s group: “I was going to sell my practice and look for a ministry. I didn’t know exactly where.” When a fellow advisor proposed creating a biblically focused firm, “It hit me like a ton of bricks… Wow, that’s it. That’s my ministry. It was so clear.”
Leading with Biblical Principles, Not Products
Kingdom advisors acquire clients not through traditional prospecting techniques, but by demonstrating the power of biblical financial principles. Brandon Stoller emphasizes the principle “God owns it all” when working with clients: “When you can point back to, ‘Hey, did you know that you’re doing this already? Do you know where that comes from or why this is such a valuable principle or why that works so well? It’s rooted in scripture…'”
Andy Hall describes how discovering a deeper purpose transformed her practice: “Having these conversations with clients makes me feel like I’m doing God’s work. I’m doing my part. I’m trying to be a good steward of all the gifts he’s given me.”
Building Trust Through Service-First Mentality
A consistent theme among Kingdom advisors is their service-first approach. Brandon Stoller shares what he learned from a mentor: “We work for you. You’re hiring us…When you say that, if you’re in a little bit of a tense situation where the client is questioning and wondering how you get compensated or what’s in this for you, and when you can decompress…and say, ‘I don’t get anything from this. My joy comes in helping you…'”
This service-first mindset can seem counterintuitive in the financial world. As Brandon notes, “We’re not worried about you moving additional dollars to our firm. We want it to be more impactful for the kingdom. If that’s with us, great. If it’s somewhere else, even better potentially, we want Kingdom impact to be happening with those dollars.”
Connecting Values to Finances
Suzu Foster’s approach centers on understanding clients’ values: “I do a lot of values cards. I try to figure out what is a person’s values, because I think that’s a unique way that God has defined somebody.” She recalls working with a young couple whose top values were adventure and family. When they returned six months later proud of their savings—but having sacrificed adventures with their children—she helped them realign their finances with their core values.
“It’s great that you have more money in the bank,” she told them, “but you missed out on the investment of the relationships and the memories with your kids…We need to make sure we’re using [money] to help push that purpose forward, not take away from it.”
Living the Principles You Teach
Clients are drawn to advisors who authentically live the principles they teach. Jeanie Alessandrin’s cancer journey became part of her testimony: “I want to now use this as a testimony to my clients and to anyone who will listen to me, that God can do whatever he wants…God will not be thwarted and his plans will come to fruition.”
Andy Hall emphasizes the importance of personal application: “I got to start with myself. I, in the office and out of the office, I’d never really blended the financial conversation with faith prior to the CKA. And so walking through that process for myself, my husband and I are working on what is our generosity plan.”
Creating Multi-Generational Impact
Kingdom advisors often find that their impact extends beyond individual clients to entire families. Suzu Foster describes working with multiple generations: “I’ve got grandparents, the kids and adult grandchildren. I’ve got three levels, and then you add in siblings and cousins, and I’ve got family trees going on there.”
This multi-generational approach creates natural client acquisition opportunities as children witness their parents’ financial transformation. As Brandon Stoller states, “I want to instill types of principles of trusting God… We are called to be stewards. He wants us to use these dollars in the best way that we possibly can and not for our good, but for his glory.”
Conclusion
For Kingdom advisors, client acquisition flows naturally from a ministry mindset. When finances are viewed through a biblical lens and advisors prioritize kingdom impact over personal gain, clients recognize the authentic difference. As Emmett Mankin summarizes, “God is overflowing now so much more. He’s absolutely overflowing the cup because it seems like it’s almost out of control now. There’s so much happening and it’s much bigger than I ever could have imagined.”
